Axiom Partner Chris Kanemura Speaks at PRSA Conference
October 13th, 2007 Posted in Company News, Recent Posts
Wearing red surf shorts and a suit jacket, Chris was a featured speaker at the PRSA Megacomm 5.0 conference yesterday at the Japanese Cultural Center.
“This unique program is specially designed to equip communications professionals with up-to-date tools and strategies needed to effectively influence Hawaii’s unique culture, employ rapidly changing technology, and transform the economy. Join us for an enriching half-day event and learn from some of the most experienced communicators in our state.”
The theme of Chris’ talk was “how will your site get noticed, and how will it be remembered?” Starting with his experience as project manager of the Honolulu Advertiser Israel Kamakawiwo’ole tribute site, his speech, among other points, outlined some things to consider when starting an online marketing campaign:
- Know the goal and purpose of your website.
- Know your target audience and customers.
- Have a professional, intuitive and aesthetically pleasing design.
- Have an incentive for people to return.
- Work with a team of professionals to assist and guide you.